Eminem and well-known Carhartt have collaborated on another clothing campaign to help charity. On Black Friday, a traditionally large shopping day, Slim Shady, and Carhartt released E13.
E13 a brand created to continue the tradition of pride and authenticity born out of this relationship. E13: Pride Unlimited. All proceeds from this campaign will be donated by the Marshall Mathers Foundation and Carhartt to support the Verses Project, dedicated to fostering literacy through songwriting.